"APP APPAP APP APAPPAP APP APP APP APAPPAPAPPAP APPAP APP"

"A radically restricted camera was similarly fixed on half of a neon sign in Ben Russell's Trypps #5 (Dubai) (2008), which displayed the letters "APP" and only half of a "Y" in an erratic, discontinuous pulse. If the mention of Dubai conjures a cosmopolitan skyline, Russell renounces the possibility of seeing even a single street. As Mark McElhatten writes in the program notes, "Happiness is always, incomplete," and here, in a critique that Debord may have particularly appreciated, it's a brightly colored sign for a shop that promises everything but sells nothing."
- Genevieve Yue, Reverse Shot

A short treatise on the semiotics of capital, happiness, and phenomenology under the flickering neon of global capitalism.
- BR