"Filmed in New York's Garment District, Fashion Avenue uses mirrors to reflect something more beautiful than the world of glamour: The everyday lives of working people. The filming of reflections creates the effect of printed fabrics, and the often jagged shapes resemble sleeves and lapels on the cutting-room table."
- Karen Treanor, Media City catalogue

"Jim Jennings's silent cinematic poem reflects a kind of 'mirrored life': filming in New York#s Garment District, a centre for fashion design, he focused on reflecting surfaces - display cases, windows - and captured richly nuanced black and white shadow plays and distorted images reminiscent of those found in a hall of mirrors. Some fantastic figures emerge in the reflection of cut glass, while people passing by and objects drifting in the wind act as shadowy figures from a foreign land beyond glamour."
- Viennale catalogue 2017, Viennale '09